Where Every Sense Is Seduced.

Welcome to The Woo Brand, the immersive world of artist and visionary Carmine Davis—where flavor, fragrance, fashion, and feeling collide. We’re not just a lifestyle brand. We’re a full-sensory experience built around desire, drama, and doing things your way.

Founded by Carmine Davis, a singer-songwriter, cultural critic, and creative force, The Woo Brand was born out of a refusal to play small. With roots in the South, a four-octave vocal range, and a heart that beats for both the glam and the gritty, Carmine has always created work that lives in-between: between eras, between genres, and between the lines of what’s expected. The Woo Brand takes that same bold energy and pours it into products, media, and moments that are unforgettable.

What We Are

The Woo Brand is a multi-sensory lifestyle house built on:

• Sound: Through music and audio storytelling that feels intimate, nostalgic, and unapologetically raw.

• Style: Through bold, sexy, often mystical merch and fashion that tells a story (or starts one).

• Scent: Through our signature fragrance line, BRAVE: VÉRITÉ, each scent is a statement in a bottle.

• Taste: Through our culinary line Woo Sauce, upcoming signature cookbooks, we will bring flavors as unforgettable as your favorite late-night text.

• Connection: Through Club Woo, our IRL social supper club that brings cool, curious, creative people together over a shared table—and a shared vibe.

We create from a place of truth, but we package it in fantasy. We believe in turning every moment into an experience, and every product into a piece of the story. Whether you’re lighting a candle, spinning a record, or drizzling Woo Sauce over dinner—you’re entering the world of Woo.

Who We Are (For Real)

Carmine Davis is not just the founder. Carmine is the brand. As a queer Black artist and entrepreneur, he brings vulnerability, humor, and vision to everything he touches. He’s lived the grind, survived the gossip, and turned heartbreak into high art. The Woo Brand is his playground, his portfolio, and his promise to stay loud, lush, and legendary.

What’s Next?

This is just the beginning. In the coming months and years, we plan to:

• Expand our fragrance line into candles, body products, and curated scent kits.

• Bring Woo Sauce to market with bold flavors, chef collabs, and a Woo cookbook series.

• Host Club Woo pop-ups in cities across the U.S.—bringing people together through dinner, drinks, and delight.

• Continue releasing music, podcasts, and visual projects that keep our community feeling seen, heard, and spoiled.

We’re not just building a brand—we’re building a universe. And you’re invited to live in it.